Creative Direction, Digital Branding, Custom Photography, Post Production, Visual Design
Setting a fresh brand narrative
The Titus Klein team disrupted business-as-usual branding for this project by hand-crafting a unique style for Adidas, presenting the Roundhouse hightop for women as a sleek fashion choice. Conceived as the first in an “Adidas Showoffs” series highlighting top-selling shoes, the page would match the shoe in style and color while setting a fresh brand narrative.
The strategy called for a bold visual aesthetic. Titus Klein’s custom photography team headed into the studio with a model and stylist and moved to post-production to design brand-driven visual effects.
Fresh image, text, audio and illustration
The Roundhouse emerges as a bold fashion player, with its brand expressed through fresh image, text, audio and illustration. Expert photography forms the foundation of the story, with custom visual effects suggesting energy and star quality around those who have chosen the Roundhouse. Illustrations on the technical specs screen extend the brand’s fearless, irreverent quality on a responsive web page that loads smoothly onto desktop, tablet or phone.
This was one of two campaigns we created for Adidas. While crafting this campaign we were able to tap into our team’s most valuable skillsets and create a well-rounded showcase of both the Roundhouse shoe and our team. Working together with Aaron Blumenshine and professional model Marika G. was also a great example of our team’s creativity and synergy. Great team and stellar visuals.
Jared Booye // Principal and Creative Director