Digital Design, Branding,
Gloabl, Edgy, and Smart
BuzzFeed is edgy and raw thats why we love it! BuzzFeed is a cross-platform, global news and entertainment network that generates seven billion views each month. They create and distribute content for a global audience and utilizes a unique technology to continuously test, learn and optimize. We set out to increase reader consumption by creating more stories above the fold and created an animation strategy that draws attention to content.
Grid System - Desktop.
Grid System - Mobile.
Content at your fingertips
The redesign takes full advantage of the off-canvas navigation feature. Users are able to easily access the categories they want to see via the accordion navigation. We were also able to tidy away additional calls to action such as the ability to download the app and engage in social media with buzzfeed. This allowed the homepage to focus on serving the latest news.
Immense Content Portal Streamlined
Buzzfeed provides a wide range of news and entertainment content to a massive global audience, and it is important that a user can quickly and clearly assimilate the navigation and consume content. The redesign presents maximum content in a format that feels visually welcoming which is supported by effortless navigation, all wrapped in a unified, brand-driven design DNA.