Titus Klein - PartyAid

PartyAid.

Night changes everything.

Client

LifeAid

Discipline

Creative Direction, Digital Branding, Visual Design, Custom Photography, Post Production Development

PartyAid.

Night changes everything.

For its entrance into the energy drinks market, energy and recovery drink maker LifeAid wanted a product design and website that evoked the raw energy of the club scene while maintaining visual continuity with the LifeAid family of brands. Titus Klein developed a visual aesthetic around the unleashed energy of nighttime using dark tones and intense custom photography.

Titus Klein - PartyAid
Titus Klein - PartyAid

Outcome.

Staying happy, hydrated & energetic

The Titus Klein team designed a container with dark, smoky hues and gritty visual elements. Custom photographs of club scenes form the foundation of the digital brand strategy for the website, complemented by a brand-driven user interaction strategy inspired by EDM beats.

For the arresting “Wear Your PartyAid” image, Titus Klein ideated an original concept of a “dress” made of the energy drink, scouted the model, conducted the photo shoot, and refined the image in extensive post-production.

Titus Klein - PartyAid

The main challenge with PartyAid was to create a development and design strategy that communicated the PartyAid brand. The project became a great example of how we use front-end animation and interaction development to communicate dynamic movement and action. We were able to replicate the sense that the site was pulsing to a beat which beautifully expressed the essence of PartyAid.

Mark Lawrence // Lead Front End Designer, Titus Klein

Experience Party Aid

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