Techcrunch Rebrand & Redesign By Titus Klein

TechCrunch.

Rebrand & Redesign

Client

TechCrunch

Discipline

Web Design

Strategy.

Reimagining the leaders in breaking tech news.

Founded in June 2005, TechCrunch and its network of websites now reach over 12 million unique visitors and draw more than 37 million page views per month. The TechCrunch community includes more than 2 million friends and followers on Twitter, Facebook, LinkedIn, Google and other social media.

Redesigning such a vast a much-loved brand required careful thought and consideration, and placing the users at the forefront of all design-related decisions.

GRID SYSTEM - DESKTOP.

Techcrunch Rebrand & Redesign By Titus Klein

GRID SYSTEM - MOBILE.

Techcrunch Rebrand & Redesign By Titus Klein

Typography.

Techcrunch Rebrand & Redesign By Titus Klein
Techcrunch Rebrand & Redesign By Titus Klein

Interaction

Enabling efficient content consumption.

The site is fully responsive down to mobile. Users are able to browse the latest stories right from the homepage by swiping the secondary carousel that is immediatly available on page load. The off-canvas menu enables the user to easily navigate the numerous sub categories TechCrunch has to offer.

The desktop solutions utilises a ‘mega-menu’ system. This allows TechCrunch to surface advertising spaces not available within their current design. As the user hovers over each subcategory, latest stories from that respective category are made available.

Outcome.

A bespoke design, with a business head.

The final solution is a flexible layout that can be altered as the businees needs change. Potential advertising ‘zones’ have been increased compared to the current design which allows for revenue streams to be maximised. Typically advertising areas can detract from the overall aesthetic of the design. We have ensured this is kept to a minimum with clever use of white space and a unique approach to the layout.

Considering the depth of the TechCrunch Site, we felt it was important to allow users the flexibility to browse a large number of ‘top stories’ within each category with the use of a unique menu system and customisable carousels on the homepage. These approaces when combined have resulted in a truly unique and fitting solution for the leaders in breaking tech news.

Before.

Techcrunch Rebrand & Redesign By Titus Klein

After

Techcrunch Rebrand & Redesign By Titus Klein

Experience TechCrunch

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