Ericsson needed to sell the future – today. Their revolutionary technology was genius. But, it was intangible and without form.
Meet ADA. To translate the imaginary innovation, Titus Klein designed an interactive physical representation of Ericsson’s AI platform. We brought technology to life with branding and industrial design. ADA promised to simplify network engineering. To deliver that promise, our interface provided a simple view into ADA’s complex mind.
Ericsson needed to sell the future – today. Their revolutionary technology was genius. But, it was intangible and without form.
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